How to Find & Leverage UGC Creators: Why truetales Does It Best
Feel like traditional ads are losing their spark? Tired of shouting at your audience only to see them hit “Skip Ad”? Welcome to the era of User-Generated Content (UGC)—where real people and real stories drive real results.
Finding, vetting, and managing UGC creators yourself can be a hassle. That’s where truetales swoops in. We source top-notch creators, onboard them seamlessly, and deliver authentic content that actually converts. Sound good? Let’s break it down.
Why UGC Creators Matter (And Why truetales Is Your One-Stop Shop)
✅ Authenticity & Trust: UGC is all about everyday customers, not polished influencers with endless sponsor deals. Audiences trust real-life stories—90% say authenticity influences which brands they support.
✅ Higher Engagement: Tired of people scrolling past your glossy ads? UGC-based ads can slash CPC by up to 50%and quadruple your CTR.
✅ Community & Loyalty: People love sharing experiences. We harness that passion so your brand reaps the rewards.
✅ We Do It All: truetales isn’t just a marketing agency. We’re your end-to-end partner for UGC creation—scouting the right talent, negotiating fair deals, and delivering results.
Step 1: Clarify Your UGC Goals (And Let truetales Tackle the Details)
🚨 The Problem: You know UGC is powerful, but you’re not sure if you want more leads, brand loyalty, or just a better social presence.
✅ The Fix:
Set Your Objective: Is it higher conversions, brand awareness, or something else? We’ll align on the metrics that matter.
How truetales Helps: We don’t do guesswork. We dig into your goals first—then design a UGC strategy around boosting sales, upping engagement, or driving whatever success looks like for you.
Step 2: Know Where (and How) to Find Creators—Or Let truetales Handle It All
🚨 The Problem: Finding genuine UGC creators can feel like searching for a needle in a hashtag-strewn haystack.
✅ The Fix:
You Could… comb social media, monitor brand mentions, and scour influencer platforms.
Or you can let truetales do it for you. We scout, vet, and match you with the best possible creators—people who genuinely love your niche and resonate with your brand values.
Why It Works: Sourcing is our jam. We have an extensive network and tools that pinpoint the right creators fast, so you skip the headache.
Step 3: Make It Worth Their While (We Manage the Entire UGC Relationship)
🚨 The Problem: Creators aren’t going to produce magical videos for free—and you definitely don’t have time to haggle over rates or chase missed deadlines.
✅ The Fix:
Fair Compensation: We ensure creators get paid fairly and on time, which keeps them motivated and enthusiastic.
Creative Freedom Within Guidelines: Authentic UGC shines when creators aren’t micromanaged. We give them brand guardrails—then let them do their thing.
How truetales Helps: We onboard and manage creators start to finish. That means negotiating deals, handling communication, and enforcing brand standards—while you stay hands-off.
Step 4: Maximize Short-Form Video for Instant Impact
🚨 The Problem: People have microscopic attention spans. If you can’t catch them in under 60 seconds, you’ve lost them.
✅ The Fix:
TikTok & Reels: Quick, snappy clips—like product unboxings or how-to demos—pack a punch.
Going Live: Some creators thrive on spontaneous streams. We help them set up quick Q&A sessions that boost trust.
How truetales Helps: We handle everything from concept and storyboards to final edits, ensuring your short-form content is both authentic and on-brand—while you watch your engagement climb.
Step 5: Repurpose, Repost, and Repeat (No Content Left Behind)
🚨 The Problem: You gather awesome UGC…then post it once. Missed opportunity.
✅ The Fix:
Social Ads: UGC-based ads perform way better than generic brand promos.
Website Embeds: Nothing sells a product like seeing a real customer gush about it.
In-Store Screens & Email Blasts: We can even pull these clips into your physical or digital campaigns for maximum ROI.
How truetales Helps: We orchestrate multi-channel deployment, so your best user content pops up where it’s most effective—whether that’s Facebook Ads, product pages, or event displays.
Step 6: Manage Quality Without Killing Authenticity
🚨 The Problem: You want consistent brand vibes, but if you over-produce UGC, you lose that “real person” feel.
✅ The Fix:
Light Brand Guidelines: A simple style sheet, do’s and don’ts, color references—just enough to keep content cohesive.
Smart Editing: We might boost lighting or stabilize the footage, but we won’t drown it in filters.
How truetales Helps: We’ve perfected the balance—polish without losing authenticity. And yes, we do it all in-house so you don’t sweat over random freelancers.
Step 7: Track Results & Refine (We Don’t Do Guesswork)
🚨 The Problem: Data should drive decisions—but who’s got the time to parse spreadsheets?
✅ The Fix:
UTM Tags & Unique Codes: Pinpoint exactly which creator or campaign drives the most clicks or sales.
Engagement Metrics: We watch likes, comments, watch time—and keep tweaking your strategy for even better results.
How truetales Helps: Our analytics crew sends you the need-to-know insights. No fluff, no 40-page PDF you’ll never read—just the data that shows your ROI is climbing.
Let truetales Do the Heavy Lifting
Tired of chasing down creators or wading through subpar pitches? Let us handle it:
Creator Sourcing & Vetting: We have the network, tools, and know-how to match you with creators who live and breathe your niche.
Onboarding & Management: We negotiate rates, manage deadlines, and ensure everyone hits brand standards—no micromanaging for you.
Content Editing & Distribution: Our in-house team cleans up, formats, and schedules your best UGC for max ROI.
Analytics & Optimization: We track performance, tweak strategies, and show you the numbers that matter—because guesswork isn’t our style.
📲 Need UGC creators who don’t just create content—but actually sell? We’ll source, onboard, and optimize them for your brand, so all you do is sit back and scale. Book a call today, and let’s make it happen.
