Founders in hospitality, wellness, and lifestyle call us when the experience is already good but the brand is holding the price down. We rebuild the positioning, content, website, and systems as one engine.
01 Selected work
Every brand below runs on work truetales designed, built, and handed over. The sites are live, self-hosted, and owned by the client.
Rebrand / Website / Team dashboard / Publishing pipeline / SEO
188 current sale-listing pages
Three companies became one brand, backed by a CMS, 188 current sale-listing pages, multi-currency search, and a dashboard the team uses to add listings, work leads, and publish to production.
Brand / Website / Operations / Launch
Opened with a 20-person team
We built the brand, website, booking flow, treatment menu, supplier setup, and 20-person roster. NOR opened on 1 August with the full operation running.
Rebrand / Content / Lead system
2× revenue in 90 days
We rebuilt the brand, content, planning guide, lead pipeline, and paid acquisition. Revenue doubled in the first 90 days.
Positioning / Content system / Social
3.9× in 10 months
We rebuilt the positioning and content system around the work itself. Organic Instagram growth went from 50,000 to 194,000 in under 10 months.
That kind of growth does not happen by accident.
“When you came on board, [the account] was sitting at around 50,000 followers. We are now at 194,000. That kind of growth does not happen by accident, and it is a direct reflection of the quality, creativity, and care you brought to every piece of content.”
Unprompted, by email
50k → 194k
Instagram followers, in under 10 months.
UGC production / Casting / Creative direction / Ad creative
Four shoots a month, delivered
We turned ad-hoc shoots into a monthly production line: creator sourcing, casting, direction, 4 shoots, and 8 to 12 finished pieces delivered ready to post.
4 shoots
a month
Every month, cast, shot, and delivered straight to Hamburg.
We work inside your team: your channel, your tools, our people on the same calls as yours. Every piece we build gets handed to someone on your side who can run it.
Yolla's team publishes its own villa pages. NOR Bingin Spa opened with its brand, booking flow, treatment menu, suppliers, and 20-person team in place.
02 The method
Three steps, always in that order. Skipping one is what makes brand work fall apart six months later.
The Roadmap. Two weeks. We audit the identity, the customer, and the gap between what you sell and what people choose you for. You leave with a build order: what to fix first, what to fix second, and what to leave alone this year.
Brand narrative, voice, visual direction, content system, website. This is where the identity stops being a document and starts being the thing your customer meets.
Distribution, paid, conversion, sales support. It comes last on purpose, because amplifying a fuzzy identity just makes the fuzziness louder.
03 What we build
We build all four against one strategy. Each carries proof from a live client.
04 Ways in
Every Turnaround begins with a separate, paid Roadmap. The $4,500 monthly engagement starts after the two-week diagnostic.
A diagnostic and a build order. Positioning, the gap between what you sell and what people choose you for, and what to build first.
The full brand, content, and growth engine. One team on the whole thing, with you in the room every week.
Monthly content for fashion and lifestyle brands, run as a complete operation: UGC, campaign shoots, photo and video. You pick the models, and everything else is organized for you.
What the Roadmap doesn't include
It ends with a diagnosis and a build order. The building is quoted separately, so the plan is yours to run with us, with your own team, or with someone else.
Content scales with volume; larger drops and ad-variation packages are quoted per collection. Partner tier from $7,500 a month for hands-on-everything. Websites, dashboards, and systems are scoped and priced in the Roadmap's build order. A performance layer is available for clients who share their numbers. Quoted in USD, invoiced in EUR on request.
05 The studio
truetales works with a short list of brands worldwide. Positioning, content, websites, and internal systems stay under one direction, with the same studio accountable for what ships.
The range comes from four working disciplines: luxury hospitality, venture-backed operations, photography, and the systems behind Yolla's 188 current listings and team dashboard.
The work is finished the day your team runs it on its own.
St Regis · Ritz Carlton · Kempinski · Design Hotels
Luxury hospitality set the standard: what premium guests expect, how service earns its price, and which details carry the experience.
Uniplaces · $30M raised · Skype and Airbnb investors
Two national markets built from zero sharpened the studio's approach to pipeline, sales, operations, and speed.
Photography · Art direction
Photography sets the visual bar for casting, styling, art direction, and every image the studio ships.
Dashboards · Automation · AI
Agents, automations, dashboards, and custom tools run inside the studio. Yolla's backend is the clearest proof.
06 Questions
With a $2,500 Roadmap. The diagnostic and build order land in two weeks and stay yours. A Turnaround starts after that as a separate monthly engagement.
We work inside the team you already have. Existing designers, photographers, and freelancers keep their lane, and we hold the whole: the positioning, the systems, and the standard everything ships against. Every brand on this page kept its own team.
Yes, when the positioning underneath it is solid. The Roadmap scopes and prices the build in its build order, so the number is on paper before anything starts. A website can only express positioning that already exists, which is why most builds happen inside a turnaround.
Yes. The Roadmap is built for it: two weeks of diagnosis and a build order that is yours to run with us or with anyone. Ongoing, the Partner tier keeps a weekly advisory seat at your table. Much of the work behind the brands on this page was strategy and operating advice, with the building there to make the advice concrete.
Strategy and creative direction stay close to every account. A dedicated team runs content production, while website and systems work stays inside truetales.
The Roadmap lands in two weeks. On a retainer, the first content and brand work ships inside the first month, and websites take four to six weeks depending on scope. NOR went from brand to a live site in under a month.
A founder who engages. The work needs decisions, access, and honest numbers. Brands that hand it over and disappear get a fraction of the value, which is why the weekly session is part of every retainer.
Sometimes. A performance layer sits on top of the retainer, base plus 5% of the revenue you can attribute to the work. It only makes sense for clients who share their numbers openly.
Book a 20 minute call, or send a note about the brand and what's stuck. We read and answer every enquiry ourselves.
Intro call · 20 minutescal.com/truetales
