Case study Yolla Bali · 2026
Three companies. One brand. A machine their team runs.
Yolla builds villas in Uluwatu, sells them, and rents them out. In 2026 that was three companies with three names and a brochure site the team couldn't touch. truetales made it one brand, then built the business behind it.
01 One brand
Yolla Realty, Yolla Hospitality, and Yolla Group became Yolla Bali.
Buyers met one company when they bought, another when they built, and a third when they rented the villa out. Every division introduced itself from zero. The rebrand collapsed the three into one identity with one promise: one team for the entire lifecycle of a Bali villa investment.
02 The site
229 villa pages that write themselves.
Every listing page is generated from the company's sheet of record: photos, prices in four currencies, price per square metre, zoning and lease terms stated as facts. Buyers filter, compare, save favourites, and share a filtered search as a link. Each villa carries a map drawn from real OpenStreetMap coastline data, so the peninsula on the page is the real peninsula.
03 The machine
The sheet publishes the website.
A sheet of record and a publishing pipeline sit underneath: three times a day the site rebuilds every page, converts new photography, and ships to production. A price changed at breakfast is live by lunch. The team runs everything from the controller above it, and the machinery stays out of sight.
04 The dashboard
An app on their phones where the team runs the business.
Every tool the team touches was custom-built for how this company operates, and it lives as an installable app on their phones. Leads from the website and the QR walk-in form land in one pool. Buyers and sellers move through their own pipelines, My Day holds each person's tasks, push notifications carry new leads, assignments, and price drops to the right pocket, a morning digest opens the day, and a journal editor lets the team write and publish search-ready articles straight to the site. New listings get added in a wizard that pulls the photos in from Drive and publishes straight to production; the first villa moved through it nine days after handover, with a developer touching none of it. The sheet, the database, and the pipeline underneath stay invisible.
05 The handover
Owned by Yolla, in Yolla's name.
The site is self-hosted on infrastructure Yolla owns. The analytics, the domain, and the pipeline run under Yolla logins. The team was onboarded onto AI tooling for listings and customer copy, so the writing keeps its standard after we step back. The work is finished the day your team runs it on its own.
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