One record for listing facts. One folder for the photography.
Case study Yolla Bali · Active partnership
Three companies. One brand. A machine their team runs.
Yolla came to us as three companies, multiple websites, and a sales process spread across WhatsApp, Notion, Sheets, and people's memory. In ten weeks, we unified the brand, rebuilt the buyer experience, and gave the team one system for listings, leads, follow-ups, and publishing.
10Weeks from kickoff to one brand, a new website, and a live backend
188Public sale-listing pages generated from the current source of truth
44Dashboard actions available to the team through Claude or Codex
0Developers Yolla needs for daily operation
01 One brand
Yolla Realty, Yolla Hospitality, and Yolla Group became Yolla Bali.
Buyers met one company when they bought, another when they built, and a third when they rented the villa out. Every division introduced itself from zero. We unified the name, promise, proof, voice, and customer journey around one advantage: one team for the full lifecycle of a villa investment.
02 One buyer experience
One front door for the entire villa lifecycle.
The public site carries the brand and the live inventory at the same time. Its 188 current sale listings pull photography, four currencies, price per square metre, zoning, tenure, and lease terms from the company's source of truth.
Buyers filter, compare, save favourites, share shortlists, read area guides, and see each property against real OpenStreetMap coastline data. They can research the place, the property, and the company before opening WhatsApp.
03 One sales operation
Every inquiry, listing, follow-up, and publish lives in one place.
Website forms, walk-ins, and WhatsApp conversations enter one buyer or seller pipeline. Unassigned leads sit on every salesperson's My Day until someone claims them. Every open lead carries an owner, next step, date, response clock, and history, so quiet deals surface before they disappear.
Agents build shortlists from live inventory, send WhatsApp follow-ups, move buyers through viewings and offers, and turn seller dossiers into draft listings. The first villa went live through the dashboard nine days after handover.
04 One publishing system
One source of truth publishes the entire site.
Google Sheets holds the facts, Drive holds the photography, and a build pipeline converts both into pages, image formats, search data, and production releases three times a day. A price changed at breakfast is live by lunch.
New inventory still passes a deliberate preview and publish gate. The team sees a simple controller; the code, image processing, and deployment machinery stay behind it.
Every listing, currency, map, and image variant is generated consistently.
Checks run before the current site ships to production.
The team edits, previews, publishes, and sees what needs attention.
05 One AI interface
The same business can now be worked through conversation.
The dashboard is also a secure connector for Claude and Codex. Each teammate can ask for overdue leads, set a follow-up, draft a listing, reorder photos, publish a journal post, or report a bug under their own identity.
44 actions use the same permissions, validation, and audit trail as the app. Publishing and destructive actions ask for confirmation before anything moves.
44Permission-aware actions connected to the operating system
Leads
Find, assign, advance, note, correct, and schedule the next step.
Listings
Edit facts, inspect Drive photos, create the row, preview, onboard, and publish.
Team
Create tasks, work templates, report bugs, comment, and see what is due.
Content
Draft, edit, publish, and retire journal posts with the same factual guardrails.
06 Owned daily, improved continuously
The team owns the daily work. We keep improving the system.
Yolla owns the domain, code, analytics, data, and infrastructure. The team handles listings, leads, follow-ups, and daily publishing through its own logins.
truetales remains inside the work: expanding the search architecture, hardening performance, improving the product, and building the next automation around the workflows that survive real use.
One public front door
Three companies, their services, and their proof became one customer journey.
One daily system
The team works leads, listings, tasks, content, and publishing without waiting on a developer.
One active partnership
Search, performance, safeguards, product design, and automation keep moving after launch.
287 URLs in the sitemap
859 listing images mapped for search
2 legacy domains consolidated
Current · 13 August 2026
Your customers see one brand. Your team runs one system.
The Roadmap finds the first constraint and sequences what comes next. Two weeks, $2,500 fixed. Implementation and ongoing partnership are scoped from that plan.