You pick the models. The rest is our problem.
Monthly content for fashion and lifestyle brands: the natural, this-could-be-you kind, shot in Bali by our videographer so it looks like a friend filmed it and arrives ready to post. Models cast from real agencies. Casting, contracts, production and delivery are ours, and we handle paying the models. Four shoots a month, from $1,500 plus model fees at cost.
01 The difference
You didn't get into fashion to book models.
Most of what gets sold as content is a creator with a phone. That's a fine product. The gap shows up in the pictures.
A UGC platform
- You brief a stranger and hope
- Creator shoots it on their phone, alone
- You chase the reshoot yourself
- Rights are whatever the platform's terms say
- Priced per video, so volume costs linearly
A freelance photographer
- You find and book the models
- You arrange the location and the day
- You pay the models and handle the paperwork
- Good pictures, and you did most of the producing
- Priced per day, and the admin is unpaid work
truetales
- Models cast from agencies we already work with
- Shot to look like a friend filmed it, by someone who does this every day
- Releases and usage terms drafted before anyone is booked
- Models paid by us, invoiced at cost
- Editing available, so it arrives finished
- A monthly cadence, so the per-piece cost falls
- Shoots pooled by the quarter, so they land where the drops are
The models
Professional models, cast from the agencies we work with, chosen for your brand and your sizing.
The crew
Your own videographer on the day, shooting it the way a best friend would: close, relaxed, nobody posing. The styling, the setup and the fit are checked before anyone starts.
The location
Bali. Cafés, Pilates studios, gyms, villas, the beach: the backdrop most brands build a whole campaign budget around, and you get it every month as the standing set.
With UGC you're the producer and you didn't know it. Here you make four decisions and the rest is somebody's job.
02 Before the first shoot
Your stock lands on a date we can name.
Shipping product into Indonesia is where most brands lose weeks. Parcels sit in customs, costs climb, and no one can say when it clears. It's the most common reason a shoot slips, and it's the part we've already solved.
The route
We bring it in on our own route.
Product comes into Bali on a route we run ourselves. It costs less than sending it the obvious way, it clears on a schedule, and the cost is known before you ship. So you can send more product than you'd risk otherwise, and the shoot happens on the date we set. The mechanics are for the call.
The dashboard
Your stock, imported from Shopify.
A dashboard built for this one job replaces the spreadsheet and the email thread about which piece goes to which model. Pull your catalogue straight in from Shopify, assign products to shoots, approve the shortlist, and see what's booked. Every parcel is tracked from your door to the rail. Everything after that is automated.
Screens from the demo workspace. Yours carries your catalogue, your models and your dates.
03 How it works
Four decisions are yours. The rest is ours.
Most brands lose weeks per shoot to logistics: finding creators, chasing availability, matching outfits to bodies, coordinating a location. That's the part we take.
We cast from model agencies
We work directly with the model agencies here and hold a standing roster of creators, so casting starts from people we can actually reach. Casting is briefed against your collection and your sizing, because a range that runs XS to XXL can't be shown on one body.
UsYou approve the models
You see the shortlist and choose. This is the first of your four decisions and it's the one that protects the brand.
YouYou assign the clothing and the mood
Which pieces go to which model, and the direction you want. A reference board is enough. Nothing is treated as ready to shoot until the products are assigned, which is the single rule that stops a shoot day being wasted.
YouWe handle the contracts before anyone is booked
Model releases and usage terms are agreed in writing up front, and they differ between freelance creators and agency-represented models. You know what you can run, where, and for how long, before the shoot.
UsWe shoot it in Bali
Scheduling, location, crew, direction on the day, and model payment. Two outfits an hour is the working default. You're not on the call and not in the group chat.
UsYou sign off the edit
The last of your four decisions.
YouIt arrives ready to post, edited if you want it edited
8 to 12 finished pieces a month plus the agreed source files. The raws stay our problem. Full editing, cutdowns and ad variations are available on top, so the content lands finished.
UsCasting starts the week you say yes. The first shoot happens as soon as your product lands. While the parcel is moving, you're picking models and assigning products in the dashboard, so nothing waits on paperwork at this end.
04 Proof
This offer ran for years before it had a name.
That kind of growth does not happen by accident.
4 shoots
a month, every month
Cast, shot, and delivered straight to Hamburg.
05 Pricing
One number, published. Two ways to pay it.
Most studios make you book a call to find out whether you can afford them. Here it is. Pay by the month and the four shoots are that month's. Pay by the quarter and they pool.
Monthly
$1,500per month
- Four shoots a month, one model each
- Creator sourcing, casting and creative direction
- Shoot scheduling, location and production in Bali
- Model payment and production admin handled
- 8 to 12 finished pieces, delivered ready to post
- Agreed source files included
- Shoots belong to their month. Stop at any month end.
Paid up front each month. Model fees are charged on top at cost and invoiced after the shoots, so you only pay for the models you actually booked.
RecommendedQuarterly
$4,500per quarter, the same $1,500 a month
- Everything in Monthly
- 12 shoot credits to spend across the three months however the season needs: eight in launch month, none the next, four after
- First pick of shoot dates, ahead of monthly clients
- Your price held for this term and the next one
- A planning call at the start of every term, so the credits follow your drops
Paid up front for the term. Credits end with the term. Model fees at cost on top, invoiced after the shoots.
Add on
- Extra shoots. Added one at a time, on top of the plan.
- Editing. Cutdowns, ad variations and finished edits, so content arrives ready to run.
- Campaign shoots. Full campaigns with professional photography and video, quoted per collection.
- Larger drops. Volume beyond the line, quoted per collection.
Everything here rides on the line. Bring it up on the call and it gets quoted alongside.
06 Questions
The ones people actually ask.
How do we get our product to Bali?
You send it and we handle the rest. We use a specific import route that costs less than the obvious one and clears reliably, which is why the shoot happens on the date we set.
What do we have to manage on our side?
One dashboard. You import your catalogue straight from Shopify, assign which pieces go to which shoot, and approve the models. That's it.
How soon could we start?
Casting starts the week you say yes. The first shoot is booked once you've approved a shortlist and assigned the products, so the timing is mostly in your hands. There's no onboarding period and no discovery phase.
Do we have to fly anywhere?
No. Everything is produced in Bali and delivered to you. Narah Soleigh is in Hamburg and the content arrives in Hamburg.
What if we don't like the models you find?
Then you don't approve them. You see a shortlist and choose from it, and casting continues until you're happy. Model approval is deliberately yours.
Is this UGC?
It looks like it, and that's the point. Natural, this could be you, on a Bali morning, filmed by your best friend. The difference is who's holding the camera: our videographer, so the light, the sound and the framing hold up, the release is signed, and it lands on the date. Campaign shoots with professional photography and video are quoted separately.
Do we own the content?
Usage is agreed per shoot and stated in writing before anyone is booked, because freelance creators and agency-represented models carry different terms. You know what you can run, where, and for how long, before the shoot day.
What happens to shoots we don't use?
On the monthly plan they belong to that month and end with it. On the quarterly plan the twelve credits pool across the term: a launch month can take eight, a quiet month can take none. Whatever is left at the end of the term expires.
Can we start with less than four shoots?
The line is built around a monthly cadence, which is what makes it cheaper per piece than booking shoots one at a time. If your season is uneven, the quarterly plan is the answer: same price, and the shoots go where the drops are. If you want to test with a smaller first month, say so on the call and we'll tell you straight whether it's worth doing.
Can we stop?
Monthly stops at any month end. Quarterly runs its term, then renews or stops, your call. Nothing auto-renews without a word from you.
Do we need a Roadmap first?
No. The Roadmap is the front door for the studio work, the brand and website engagements. Content starts directly.
Tell us what you're shooting next season.
Twenty minutes. Bring the collection and the volume you need, and you will get a straight answer on whether this fits and what it costs.
If nothing on the calendar works for your timezone, message us and we'll open a slot that does.
Intro call · 20 minutescal.com/truetales/intro