You pick the models. The rest is our problem.
Monthly content for fashion and swimwear brands, shot in Bali by a crew, with models cast from real agencies. Casting, contracts, production, model payment and delivery are ours. Four shoots a month, from $1,500.
01 The difference
You didn't get into fashion to book models.
Most of what gets sold as content is a creator with a phone. That's a fine product. It isn't this one, and the gap shows up in the pictures.
A UGC platform
- You brief a stranger and hope
- Creator shoots it on their phone, alone
- You chase the reshoot yourself
- Rights are whatever the platform's terms say
- Priced per video, so volume costs linearly
A freelance photographer
- You find and book the models
- You arrange the location and the day
- You pay the models and handle the paperwork
- Good pictures, and you did most of the producing
- Priced per day, and the admin is unpaid work
truetales
- Models cast from agencies we already work with
- A crew shoots it, with direction on the day
- Releases and usage terms drafted before anyone is booked
- Models paid by us, invoiced at cost
- Editing available, so it arrives finished
- A monthly cadence, so the per-piece cost falls
The models
Professional models, cast from the agencies we work with. Not whoever happens to be available on a creator app, and not the same face and the same angles every other brand is posting.
The crew
Your own videographer on the day, handling the shoot, the styling and the setup. Checking the fit, checking the piece is right, checking it's all actually there before anyone starts.
The location
Bali. The backdrop most brands build a whole campaign budget around, and you get it every month as the standing set.
The short version: with UGC you're the producer and you didn't know it. Here you make four decisions and the rest is somebody's job.
02 Before the first shoot
Getting your stock to Bali is the part that goes wrong.
Shipping product into Indonesia is where most brands lose weeks. Parcels sit in customs, costs climb, and nobody can tell you when it clears. It's the single most common reason a shoot slips.
The route
We have a way in that works.
We use a specific route for getting product into Bali. It costs less than the obvious way, it avoids the customs limbo, and the parcels arrive. That means you can send more product than you'd risk otherwise, and it means the shoot happens when we said it would rather than whenever a box is released.
The dashboard
Your stock, imported from Shopify.
No spreadsheet, no Notion board, no thread of emails about which piece goes to which model. You get a dashboard built for this one job. Pull your catalogue straight in from Shopify, assign products to shoots, and see what's booked. Everything after that is automated.
03 How it works
Four decisions are yours. The rest is ours.
Most brands lose weeks per shoot to logistics: finding creators, chasing availability, matching outfits to bodies, coordinating a location. That's the part we take.
We cast from agencies, not from a marketplace
We work directly with the model agencies here and hold a standing roster of creators, so casting starts from people we can actually reach rather than whoever answers a post. Casting is briefed against your collection and your sizing, because a range that runs XS to XXL can't be shown on one body.
UsYou approve the models
You see the shortlist and choose. This is the first of your four decisions and it's the one that protects the brand.
YouYou assign the clothing and the mood
Which pieces go to which model, and the direction you want. A reference board is enough. Nothing is treated as ready to shoot until the products are assigned, which is the single rule that stops a shoot day being wasted.
YouWe handle the contracts before anyone is booked
Model releases and usage terms are agreed in writing up front, and they differ between freelance creators and agency-represented models. You know what you can run, where, and for how long, before the shoot rather than after it.
UsWe shoot it in Bali
Scheduling, location, crew, direction on the day, and model payment. Two outfits an hour is the working default. You're not on the call and not in the group chat.
UsYou sign off the edit
The last of your four decisions.
YouIt arrives ready to post, edited if you want it edited
Eight to twelve finished pieces a month plus the agreed source files. Not a folder of raws for someone on your side to deal with. Full editing, cutdowns and ad variations are available on top, so the content lands finished rather than nearly finished.
UsCasting starts the week you say yes. The first shoot happens as soon as your product lands. That's the real clock, and it's the part we've already solved: our shipping route into Bali avoids the customs delays that hold most brands up. While the parcel is moving, you're picking models and assigning products in the dashboard, so nothing waits on paperwork at this end.
04 Proof
This isn't a new idea we're trying on you.
That kind of growth does not happen by accident.
4 shoots
a month, every month
Cast, shot, and delivered straight to Hamburg. The same cadence, running long enough that the brand plans its season around it.
05 Pricing
One number, published.
Most studios make you book a call to find out whether you can afford them. Here it is.
The production line
$1,500from, per month
- Four shoots a month, one model each
- Creator sourcing, casting and creative direction
- Shoot scheduling, location and production in Bali
- Model payment and production admin handled
- 8 to 12 finished pieces, delivered ready to post
- Agreed source files included
The monthly fee is paid up front. Model fees are charged on top at cost and invoiced after the shoots, so you only pay for the models you actually booked. Extra shoots can be added one at a time.
Add on
- Editing. Cutdowns, ad variations and finished edits, so content arrives ready to run rather than ready to work on.
- Campaign shoots. Full campaigns with professional photography and video, quoted per collection.
- Larger drops. Volume beyond the monthly line, quoted per collection.
06 Questions
The ones people actually ask.
How do we get our product to Bali?
You send it and we handle the rest. Shipping into Indonesia is genuinely difficult and parcels get stuck in customs all the time, which is why we use a specific route rather than the obvious one. It costs less, it clears, and it's the reason we can shoot on schedule when most people can't.
What do we have to manage on our side?
A dashboard, not a spreadsheet. You import your catalogue straight from Shopify, assign which pieces go to which shoot, and approve the models. That's it. There's no Notion board to maintain and no email thread to keep track of.
How soon could we start?
Casting starts the week you say yes. The first shoot is booked once you've approved a shortlist and assigned the products, so the timing is mostly in your hands rather than ours. There's no onboarding period and no discovery phase.
Do we have to fly anywhere?
No. Everything is produced in Bali and delivered to you. Narah Soleigh is in Hamburg and the content arrives in Hamburg.
What if we don't like the models you find?
Then you don't approve them. You see a shortlist and choose from it, and casting continues until you're happy. Model approval is deliberately yours and isn't something we take.
Is this UGC?
Broader than that. UGC usually means one creator filming on a phone. This is cast, directed production: creator sourcing, styling against your collection, a shoot day with direction, and finished pieces. Campaign shoots with professional photography and video are quoted separately.
Do we own the content?
Usage is agreed per shoot and stated in writing before anyone is booked, because freelance creators and agency-represented models carry different terms. You'll know exactly what you can run, where, and for how long, before the shoot happens rather than after.
Can we start with less than four shoots?
The production line is built around a monthly cadence, which is what makes it cheaper per piece than booking shoots one at a time. If you want to test with a smaller first month, say so on the call and we'll tell you honestly whether it's worth doing.
Do we need a Roadmap first?
No. The Roadmap is the front door for the studio work, the brand and website engagements. Content starts directly.
Tell us what you're shooting next season.
Twenty minutes. Bring the collection and the volume you need, and you will get a straight answer on whether this fits and what it costs.
If nothing on the calendar works for your timezone, message us and we'll open a slot that does.
Intro call · 20 minutescal.com/truetales